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How it works

How the free hospitality checkup works.

booknbook.ai’s free checkup scores a restaurant, hotel, bar or café’s website, Google Maps profile and social channels out of 100, then tells you exactly what to fix first — in under two minutes, with no card and no obligation.

Four steps, about two minutes.

1

Tell us your business name

Type your business name below (or on the checkup page) - if it’s on Google Maps, we can usually pull your city, website and Maps link automatically.

2

We scan your channels

In the background we check your website (security, speed, mobile design, opening hours, booking links), your Google Maps profile (rating, reviews vs. nearby competitors, phone, hours) and whether Instagram, Facebook, LinkedIn and TikTok are linked and active.

3

You get a score out of 100

Website is worth up to 35 points, Google Maps up to 40, social channels up to 25 - see the full breakdown below. Every point maps to something specific you can go and check yourself.

4

You get a plan, not just a number

The report ranks what to fix first, in plain language - and if you want a consultant to go deeper (competitor benchmark, a real booking-flow test, a call), that’s available as a next step, never a requirement.

The scoring criteria

What actually earns or loses you points.

The score is rule-based, not a black box or an AI guess: every point below maps to something real you (or we, on your report) can point to and check.

Website — up to 35 points

  • HTTPS / secure connection
  • Mobile-friendly (viewport, readable on a phone)
  • Clear booking or ordering path, digital menu, gift cards if present
  • Page speed (Google PageSpeed mobile score)
  • Opening hours published on the site

Google Maps — up to 40 points

  • Rating and number of reviews, benchmarked against nearby competitors
  • Phone number on file
  • Opening hours on file
  • Reservable via Google (Reserve with Google), where that market supports it

Social channels — up to 25 points

  • Instagram, Facebook, LinkedIn and TikTok linked and reachable
  • Consistent, findable presence rather than posting frequency (which needs the account owner’s permission to measure automatically)

What the score doesn’t tell you

Knowing what’s missing is the easy part. Doing it well — a booking system actually connected to your guest data, a white-label food ordering setup that doesn’t hand commission to Uber Eats or Glovo, Reserve with Google configured correctly — is a different job. If you want the plain-language version of what each of these actually means and when it’s worth doing, the digitalization guide covers it question by question.

Who this checkup is for

Owners and managers of restaurants, hotels, bars and cafés who want an honest, independent read on their online presence before spending on an agency or a new website — and marketing teams who want a quick way to benchmark a location against nearby competitors on Google Maps.

Questions

Frequently asked questions

Yes. It analyses your website, Google Maps profile and social channels and gives you a score out of 100 with recommendations, at no cost and with no card required. There's an optional in-depth checkup afterwards if you want a consultant to go further, but it's never required to see your free report.

Your website (security, mobile-friendliness, opening hours, booking and ordering links), your Google Maps profile (rating, review count vs. nearby competitors, phone number, opening hours), and whether Instagram, Facebook, LinkedIn and TikTok are linked and active. It combines these into a single score out of 100 with channel-by-channel notes.

Under 2 minutes to fill in the form; the report itself is generated automatically in a few seconds.

Yes. Not having a website is one of the most common findings, and the report flags it as a priority with specific next steps rather than blocking you from getting a report.

You get your report immediately online and can download it as a PDF. A member of the booknbook team may follow up afterwards, particularly if your report shows the in-depth checkup would help — you're never signed up for anything else.

The score is rule-based, not a black box: up to 35 points for your website, 40 for your Google Maps presence, and 25 for social channels. Nothing is scored by opinion — every point maps to something you can see and fix yourself.

The free checkup is fully automated. The in-depth checkup adds a benchmark against real nearby competitors, a booking-flow audit where a consultant tests your actual booking process as a guest would, a call, and a written action plan with priorities.

Restaurants, hotels, bars and cafes — any hospitality business that depends on people finding and booking with them online.

Your checkup details are stored securely and are never public — they're only visible to you, via your own profile, and to booknbook's team.

They're used only to generate your report and, if you register, to keep your profile up to date — never sold or shared with third parties.

booknbook.ai

The AI arm of the booknbook group, built for restaurants, hotels and custom projects.

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